With 2020 just around the corner, it’s natural to feel that eager anticipation for a new year full of possibilities. As a business owner, you might find yourself overwhelmed with new ideas for how you can serve your community and create your best year ever.
And while new ideas are exciting, it can be easy to take on too much or to find yourself scattered as you bounce from one idea to another. So how do you know what to focus on?
In order to take your business to a new level, you need a clear vision of where you want to go and what you want to create. Once you have this vision, it’s time to set clear goals that align with your vision. After you have these goals, you’ll want to make sure your daily and weekly priorities are intentionally set up to help you reach these goals.
Ready for a little support with this process? Here are a few questions to guide you:
What goals can you set to bring your vision to life?
In planning your best year ever in business, we begin with the overall vision – what you want to create for and through your business. Then we break it down into goals.
Think about where you want to be one year from now. What goals will help create this reality?
For example, if your vision involves being able to take time away from your business, a goal might be to hire a virtual assistant or team member who can help run your business while you’re on vacation.
If your vision involves serving more clients in group settings, perhaps your goal would be to host a retreat or create a group program.
If your vision involves becoming a well-known expert, you might set a goal of booking a certain number of speaking opportunities or writing a book.
Remember that the vision is more of an overall picture, whereas each goal should be something specific enough that you can know when you’ve reached it. By setting clear goals that align with your vision, you’re naturally moving towards what you most want while giving yourself manageable steps to focus on.
What can be done to reach each goal?
Once you have some clear goals in mind, choose a few to focus on for the first quarter of 2020.
When in doubt, start small and build from there. It’s better to choose one goal and reach it then to take on too many goals and not be able to follow through. Remember that you can always come back to other goals as you move forward.
Looking at one goal at a time, what can you do to reach this goal?
For example, if you want to sign on 10 new clients, what are some ways you can connect with new clients?
For now, allow yourself to brainstorm. You’re not committing to any ideas, you’re simply giving yourself possibilities to choose from.
With this example, some ideas might include:
- Being a guest on podcasts
- Hosting an online challenge
- Reaching out to former clients for referrals
- Focusing on building connections through social media
- Doing a regular series of live streams
- Create more space in your calendar for discovery calls and promote your discovery calls more often
- Create a new opt-in and sales funnel
After you’ve done some brainstorming, you’ll want to narrow it down and choose the ideas you want to follow through on. Remember that there isn’t one right way to reach your goal, the key is to create a plan you know you’ll implement.
What do you need to focus on each week in order to complete these steps?
Once you’ve chosen the specific steps you’ll take to reach your goal, you’ll want to set clear priorities for each week.
For example, if you want to be a guest on podcasts, you might prioritize researching podcasts and setting time to pitch yourself to podcast hosts.
If you want to host a challenge or create a new opt-in and sales funnel, you would need to prioritize creating the content and marketing your challenge or opt-in.
It’s not enough to know what you’re going to focus on, in order to really commit, take time and block out space on your weekly calendar.
If you need time to research, markdown when you’re going to do this and also make a plan for how you’re going to research.
If you need time to create content, plan out when you’ll work on this and what you’ll work on during each block of work time.
The more specific you can be now as you’re planning, the easier it will be for you to follow through and the faster you’ll start to see results.
What might need to be paused, automated or delegated to allow you to focus on these top priorities?
At this point in the process, part of you might feel a little overwhelmed adding more work to your plate or you might be worried about how you’ll have time to do it all.
The truth is that in order to make space for these priorities, it’s likely that you’ll need to let go of some of the other tasks taking up time during your workdays.
This is when you’ll need to get creative and be willing, to be honest with yourself.
If you want to reach new goals, some things are going to need to change in your business.
If it helps, you can begin by making a list of everything you currently find yourself doing in your business on a weekly basis. You can then mark all of the tasks that aren’t directly tied to your top goals.
Looking at this list, is there anything you’re currently doing that could be paused or even removed from your list?
Is there anything that could be automated so that it would still be done, but wouldn’t need your time each week?
Is there anything that could be delegated to give you a bit more time?
For example, if creating graphics for social media, scheduling your posts, and engaging on social media takes a couple of hours of your time each week, hiring a virtual assistant to cover these tasks would give you two hours each week to focus on the tasks that support your goals.
It might not seem like much, but how much progress could you make with 8-10 hours to focus on these tasks each month? What difference would reaching these goals make in your business and life?
You don’t have to figure it all out or change everything at once. Start with one seemingly small change that gives you a bit of time to work on the tasks that support your goals, then build on from there. Remember that each step is moving you closer to bringing your vision to life.