Making your book available as an eBook seems like a no-brainer right? I know it is but some people don’t agree.
Maybe you believe your audience prefers a physical book copy? Maybe you don’t like reading eBooks and so assume others don’t either? Maybe you think that eBooks are dead?
The reality is that creating an eBook version of your book is one way to make it more accessible for readers. There are several good reasons why adding an online book into the mix makes a smart marketing decision and opens up all sorts of new opportunities!
Here are three reasons why making your book available as an eBook is smart:
1. More and more people are reading eBooks
There’s no denying that eBooks are becoming increasingly popular. A study by Pew Research Center found that 24% of Americans have read in the last year, which is up from 16% in 2011. What’s more, eReaders are becoming more affordable, with Kindle’s basic model costing just $79.99. This means that even more people will have access to eBooks in the future.
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2. You can reach a wider audience with an eBook
By making your book available as an eBook, you’re opening it up to a whole new group of potential readers. People who might not have been interested in buying a print book may be more likely to give your eBook a try. And since it’s so easy to buy and download eBooks, there’s really nothing stopping them from doing so.
3. You can make more money with an eBook
While it’s true that you’ll make less per unit with an online book than you would with a print book, you have the potential to sell many more copies of your eBook. This means that your overall earnings could be much higher with an eBook than with a print book. Plus, you can price your eBook lower than your print book, which could entice even more people to buy it.
If you’re on the fence about whether or not to create an online version of your book, I hope these three reasons have convinced you to give it a try. It’s a great way to reach a wider audience and boost your sales.
