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The Power of Book Reviews

The Power of Book Reviews

  • Post author:Tarryn
  • Post published: February 24, 2023
  • Post category:Business Tips

As an author and an entrepreneur, getting reviews for your book is one of the most important things you can…

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Stories that Inspire, Impact and Ignite

Stories that Inspire, Impact and Ignite

  • Post author:Tarryn
  • Post published: January 17, 2023
  • Post category:Business Tips

I was recently published in the Hollywood Digest and wanted to share part of the article with you. People go…

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Getting to Know Your Readers

Getting to Know Your Readers

  • Post author:Tarryn
  • Post published: January 10, 2023
  • Post category:Business Tips

Every author wants to know the secret to selling more books. While there are many tactics that can help you…

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How to Profit from Writing Books: The Ultimate Guide

How to Profit from Writing Books: The Ultimate Guide

  • Post author:Tarryn
  • Post published: January 3, 2023
  • Post category:Business Tips

There’s no question that writing a book can be profitable. But how profitable? And what are the best ways to…

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How to Use Social Media as an Author

How to Use Social Media as an Author

  • Post author:Tarryn
  • Post published: December 29, 2022
  • Post category:Business Tips

Social media is a powerful way for authors to connect with their readers and promote their work. To take full…

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I Don’t Have Time To Write A Book

I Don’t Have Time To Write A Book

  • Post author:Tarryn
  • Post published: December 19, 2022
  • Post category:Business Tips

You are a busy entrepreneur. I get it! You know that writing a book is the next logical step for…

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The Art of Storytelling

The Art of Storytelling

  • Post author:Tarryn
  • Post published: October 25, 2022
  • Post category:Business Tips

The art of storytelling is a powerful tool that can help you connect with your ideal clients. When done well,…

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Book Hooks: What They Are and Why They Matter

Book Hooks: What They Are and Why They Matter

  • Post author:Tarryn
  • Post published: October 24, 2022
  • Post category:Business Tips

Book hooks are one of the most important tools that authors have for marketing their books. A good book hook…

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3 Reasons to Make your Book Available as an eBook

3 Reasons to Make your Book Available as an eBook

  • Post author:Tarryn
  • Post published: August 25, 2022
  • Post category:Business Tips

Making your book available as an eBook seems like a no-brainer right? I know it is but some people don’t…

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Author Websites – What Makes A Good One ?

Author Websites – What Makes A Good One ?

  • Post author:Tarryn
  • Post published: August 10, 2022
  • Post category:Business Tips

When it comes to creating an author's website, there are a few key elements that you'll want to include to…

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How to Write a Brilliant Book Description

How to Write a Brilliant Book Description

  • Post author:Tarryn
  • Post published: July 14, 2022
  • Post category:Business Tips

Your book description is one of the most important selling tools you have. In just a few short paragraphs, you…

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Living Courageously

Living Courageously

  • Post author:Tarryn
  • Post published: April 11, 2022
  • Post category:Business Tips

The human experience itself takes courage. As souls we made an agreement to come to this beautiful 3D earth. We…

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5 Things You Need to Succeed as a Powerful Woman

5 Things You Need to Succeed as a Powerful Woman

  • Post author:Tarryn
  • Post published: March 22, 2022
  • Post category:Business Tips

As a powerful woman, you undoubtedly have big goals and aspirations. You want to make a difference in the world…

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Let Intuition Guide

Let Intuition Guide

  • Post author:Tarryn
  • Post published: February 25, 2022
  • Post category:Business Tips

When you learn to hear your intuition, nothing bad can come from that. A lot of the times, when our…

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The Power of Reinvention

The Power of Reinvention

  • Post author:Tarryn
  • Post published: February 11, 2022
  • Post category:Business Tips

I often get asked: How do I create more freedom in my life and business, AND make more money?I am…

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Why I’m Throwing Away My To Do List

Why I’m Throwing Away My To Do List

  • Post author:Tarryn
  • Post published: February 8, 2022
  • Post category:Business Tips

On my To Do List on Friday was: Write newsletter.I sat there and looked at it. I even moved the…

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UGC That Cut Cost Per Purchase by 29%

29% lower cost per purchase than the account average

The Challenge

Golden Month needed creator-led content to promote its postpartum confinement meals and connect with mothers through an authentic, relatable experience of the product. For a product built around supporting women during postpartum recovery, the creative needed to do more than explain what was included, it needed to make the value of that support feel real. 

The Approach

I created authentic UGC based on the real experience of incorporating Golden Month into postpartum life. The content was designed to build trust through relatable, experience-led storytelling rather than feeling like a traditional product advertisement, while clearly demonstrating where the product fits into a new mother’s everyday routine. Golden Month then used the creative as paid advertising and measured its performance against the wider account.

The Result

✅ $53.12 cost per purchase

✅ $74.91 account average cost per purchase

✅ 29% lower cost per purchase than the account average

While the creative had a higher CPM and lower outbound CTR than the account average, the customers it drove converted more efficiently, resulting in a significantly lower acquisition cost.

The takeaway: Great UGC isn’t just about generating cheap views or clicks. It’s about attracting the right customer and turning attention into action.

One UGC Ad. 60 Purchases. $11.8K in Revenue.

60 purchases | $11,880 in attributed revenue | 1.72 ROAS

The Challenge

The Fleece Company engaged me on a three-month UGC retainer to create a consistent volume of fresh creative for the brand, with 30 videos delivered each month.The goal was to give the brand a steady pipeline of authentic creator-led content that could be tested across organic and paid channels.

The Approach

Rather than creating 30 variations of the same product video, I developed content around different customer problems, use cases, hooks and creative angles to give the brand a broad range of assets to test. One of those creatives featured the brand’s $198 muslin blanket and opened with a relatable personal experience: why I had switched from using a fleece blanket. The video was subsequently used as a paid ad.

The Result

That single creative became my top-performing video for the brand, generating:

✅ 60 purchases

✅ $11,880 in attributed revenue

✅ 1.72 ROAS

And this was just one creative within a 30-video-per-month retainer.

Performance data wasn’t available to me for the remaining creatives, so these results reflect this individual ad rather than the entire retainer.

The takeaway: Consistent creative volume gives brands more opportunities to find winning messages, and sometimes one relatable angle is all it takes to become a top performer.

From Zero Followers to 165K+ Organic Views

165K+ organic views / 50%+ of campaign sales / Zero ad spend

The Challenge

Launch a publishing client’s book on TikTok using a brand-new account with zero followers, and turn organic content into actual book sales, without relying on paid advertising.

The Strategy

I developed and executed a high-volume TikTok content strategy, publishing three videos per day for one month. Rather than simply promoting the book, I tested different creative angles including authentic recommendations, relatable storytelling and behind-the-scenes content designed to make the book relevant to the target audience. The campaign included multiple creators, allowing the performance of my content to be measured against other UGC within the same launch.

The Result

✅ 165K+ organic views across the campaign

✅ 50%+ of total book sales attributed to my content

✅ Outperformed multiple creators participating in the same campaign

✅ Built an engaged audience from zero followers

✅ Achieved results with zero paid ad spen

The biggest win wasn’t simply reach. The content converted attention into sales, demonstrating the impact of creator-led content built around the customer’s reason to buy.