Have you ever thought about writing a book but wondered if it’s worth the effort? Let’s take a look at how some of the biggest names in business—Alex Hormozi, Sabri Suby, and Gabrielle Bernstein—turned their books into incredible tools for growth. These aren’t just success stories; they’re blueprints for using publishing to build authority, attract leads, and grow revenue.
Alex Hormozi: Turning Readers Into Loyal Clients
If you’ve read $100M Offers, you know Alex Hormozi isn’t messing around. This book isn’t just a masterclass in pricing—it’s also a genius lead-generation tool for his business.
Hormozi made sure the book was packed with practical, actionable insights that readers could apply right away. But here’s the kicker: throughout the book, he subtly directs readers toward his consulting services and other offerings. It’s not pushy—it’s smart. By the time you’re done with the book, you’re already hooked on his expertise and ready to dive deeper into his world.
Sabri Suby: The Book as a Business Card
Sabri Suby’s Sell Like Crazy is practically a sales playbook, and it’s no surprise that it’s driving his business forward in a big way.
What makes Suby’s approach unique is how he uses the book as a gateway to his marketing agency, King Kong. The tone of the book perfectly reflects his bold, no-BS brand, and he sprinkles in calls-to-action that encourage readers to explore his free resources and book consultations. It’s a masterful way to turn readers into leads without them even realizing it.
Gabrielle Bernstein: Building Connection Through Authenticity
Gabrielle Bernstein has built an empire by connecting deeply with her audience, and her books are at the heart of it. Take The Universe Has Your Back, for example—it’s not just a book; it’s a lifeline for readers who want to feel more aligned and empowered.
What makes Bernstein’s strategy so effective is how she nurtures relationships beyond the book. She offers workshops, online courses, and coaching programs that expand on the ideas in her books. Her writing feels personal, and that emotional connection keeps readers coming back for more.
Why Books Work for Thought Leaders
Here’s the thing: publishing a book isn’t just about getting your name out there—it’s about building real trust and authority. Hormozi, Subri, and Bernstein all used their books to position themselves as experts, create value for their readers, and seamlessly invite people to engage further with their businesses.
And the best part? It works. Books are powerful tools for:
- Establishing credibility: Nothing says “I know my stuff” like having your name on the cover of a book.
- Attracting leads: A well-written book draws in your ideal audience and guides them to your services.
- Growing revenue: Beyond the book sales, you’re opening doors to coaching, courses, workshops, or even direct client work.
How to Start Your Own Publishing Journey
If these stories have you inspired, here’s how to get started:
- Focus on value: Write about something you know will make an impact on your readers.
- Make it actionable: Include insights or tips that readers can implement right away.
- Tie it to your business: Subtly point readers toward your services, workshops, or products.
- Spread the word: Treat your book launch like a marketing campaign—use social media, podcasts, and email lists to get the word out.
Final Thoughts
If Alex Hormozi, Sabri Subri, and Gabrielle Bernstein prove anything, it’s that publishing isn’t just about sharing your message. It’s about building something bigger—whether that’s a loyal audience, a thriving business, or a legacy that inspires others.
So, what’s stopping you? Your book could be the key to unlocking the next level of your business.
Ready to write, publish and market your own book? Start your publishing journey with us today.
